AI Clinic OS. Connected to 2.5 lakh chemists & your Nearby Labs. 🇮🇳
An intelligent operating system for modern clinics. The note drafts itself while you speak, the prescription reaches the chemist without retyping, and the compliance rules are enforced by the system rather than left to memory.
The platform
Not another clinic management tool. An operating system.
Twenty-two modules, ordered the way a visit actually happens rather than the way a feature list is usually written. Each one is a real working surface, not a checkbox.
Consultation
Specialty templates you define, vitals, history and a coded diagnosis — with a provisional flag so tests can precede certainty.
AI documentation
The note drafts itself from the conversation in eight languages. You accept each section before signing — nothing finalises on its own.
Prescription
NMC-format e-prescription carrying your registration and signature, with interaction, allergy and dose checks that need an acknowledged reason to pass.
Lab & imaging
Orders leave as a complete FHIR request and results return as structured, trendable values — never just a PDF attachment.
Billing & claims
GST invoicing, cashless and TPA claims, scheme billing, visiting-doctor settlement — posting through to Marg ERP as the book of account.
Teleconsultation
Video, audio and text, each carrying its own prescribing limits. Consent and identity are captured before a session can start.
Patient experience
A Smart Health Summary the patient can actually follow, in their own language — plus a privacy centre they control themselves.
Compliance
Licence tracking, practitioner verification, consent per purpose, retention and an append-only audit trail with tamper detection.
The intelligence layer
AI that understands the consultation — not just the words.
Six stages, two of which are hard stops requiring a human. Consent has to be captured before a microphone opens, and the doctor has to accept every drafted section before anything can be signed.
Watch it run on a real consultation.
The patient is asked, in their own language, whether the conversation may be recorded to draft the note. Nothing opens until they agree.
Illustrative consultation, synthetic data. Audio is deleted once the note is signed unless your clinic configures otherwise.
The trust engine
Eight things the system checks so you don't have to.
Most software warns you. These are refusals — enforced in the workflow and in the data model, and not switchable off by any clinic, any administrator, or Marg's own support team.
Consent
Captured per purpose, never as a blanket agreement. The patient can withdraw any of it from their own app, immediately.
Identity
Patient identity verified before a teleconsultation starts, and your registration number shown to them throughout.
Prescription rules
Schedule X is hard-blocked on telemedicine with no override, and the permitted drug lists resolve from mode and consult type.
Audit trail
Append-only, with tamper detection. A signed note is never edited — change happens by addendum, and the original stays visible.
Data access
Sensitive identifiers masked by default for every role, including in exports, reports and the API. Unmasking is logged with a reason.
ABDM
ABHA identity, facility and practitioner registries, and FHIR R4 sharing that cannot happen without a logged consent.
Privacy by design
No field anywhere can record fetal sex — not in a template your own clinic builds, not in a search filter, not in an export.
Retention
Configured per record type with the statutory clock tracked, and an erasure request that meets a legal minimum is flagged, never silently resolved.
Try the prescribing rules engine.
Pick how the consultation is happening. What you may prescribe changes — because under the NMC telemedicine guidelines it does.
This is the live rule set, not a diagram of one. Marg maintains it centrally and versions it with an effective date.
How it is put together
Five layers. The compliance core is the bottom one.
Most clinic software bolts compliance on above the clinical record, which is why it can be switched off. Here it sits underneath everything, so consent, audit and the prescribing rules are load-bearing rather than optional.
Move your cursor to rotate · click a layer to isolate it
The estate
We integrate rather than reinvent.
A clinic OS that also tried to be a pharmacy and a lab would be worse at all three. Each capability lives in exactly one place, and the boundary is written into the specification rather than left to whoever builds it.
One system, the whole clinic
Every desk in the clinic, on the same record.
Hover any part of the clinic to see what it does and what it connects to. Nobody re-keys anything, and nobody waits for a file.
The patient side
The one person the prescription is actually for.
A consultation produces a note written for other clinicians and a prescription written in shorthand. Neither is built for the patient. The Smart Health Summary closes that gap.
Your fever is caused by a throat infection. Take the full 5-day course of medicine, even once you feel better.
21 June, or sooner if fever crosses 102°F. A reminder is already set.
The same summary, in the language the patient reads.
Every line traces back to something the doctor documented. The AI explains and translates; it never introduces a finding of its own. Each output says on its face that it is a companion document, and that the clinical note and signed prescription remain the record.
For your clinic
Built for the shapes Indian practice actually takes.
Solo practitioner
One doctor, one room, a queue outside. You need the note to write itself and the prescription to be correct — not a hospital system with the beds removed.
Multi-doctor clinic
Shared front desk, visiting specialists, one pharmacy. Roles, revenue share, and a single queue that does not collapse when three doctors run late.
Multi-branch chain
Central masters, branch-level pricing and P&L, and compliance status per location — so a lapsed licence surfaces before an inspector finds it.
Teleconsultation-first practice
Video, audio and text consults with NMC rules resolved per mode, consent and identity captured before the call, and records retained as required.
Pricing
Priced per clinic, published openly.
No quote required to find out what it costs. Every plan includes ABDM, the full compliance engine and the audit trail — those are not upsells.
Solo
One doctor, one location
- Registration, scheduling & queue
- Consultation record & ICD-10
- NMC e-prescription with drug safety checks
- WhatsApp prescription delivery
- ABHA linking & ABDM sharing
- Doctor mobile app
Clinic
Up to 4 doctors, one location
- Everything in Solo
- Ambient AI documentation
- Smart Health Summary
- Teleconsultation, all three modes
- GST billing & payment collection
- MargLabz & Marg ERP pharmacy routing
Clinic Pro
Up to 10 doctors, visiting specialists
- Everything in Clinic
- Cashless, TPA & scheme billing
- Visiting doctor revenue settlement
- Ledger posting to Marg ERP
- Report OCR & imaging orders
- Chronic-care cohorts & nudges
- Patient assistant
Chain
Multi-branch, up to 5 locations
- Everything in Clinic Pro
- Central masters & branch pricing
- Branch performance comparison
- Licence & compliance tracker per branch
- Custom report builder
- Assisted migration & priority support
Customised
Hospital groups, large chains & enterprise
- Everything in Chain
- Unlimited branches & locations
- White-label on your own domain
- Developer API & webhooks
- Custom integrations
- Dedicated onboarding & assisted migration
All prices exclude GST. Messaging is billed on usage, at subsidised rates. The Customised plan is scoped and quoted against your own requirement.
Straight answers
Questions doctors ask us.
What exactly is MargDoc Pro?
Cloud clinic management and EMR software from Marg ERP Ltd., built for Indian outpatient practice. It covers the whole visit — registration, ABHA linking, scheduling and queue, the consultation record, AI-assisted documentation, NMC-format e-prescribing, teleconsultation, lab and imaging orders, GST and TPA billing, patient engagement and audit — across 22 modules, with mobile apps for doctors, front desk and patients.
Does the AI make clinical decisions?
No, and the product is built so it cannot. Ambient documentation drafts a note you review section by section before signing. Prescription suggestions are decision support: nothing is added without your explicit action, and every interaction or allergy alert needs an acknowledged reason before it clears. The patient-facing summary only restates what you documented. Every check is re-run on the server at sign-off, so an offline device is never a way around them.
Is my patients' data safe under the DPDP Act?
Consent is captured per purpose rather than as a blanket agreement, and patients can withdraw any of it themselves. Sensitive identifiers are masked by default for every role, including in exports, reports and the API, and any unmasking is logged with a reason. Patient health data, backups and AI processing stay within India, and that is not configurable. There is a published grievance route, a processor register for every vendor that touches patient data, and an append-only audit trail with tamper detection.
Will it work with my pharmacy and my lab?
It is built for them. A signed prescription routes to Marg ERP's pharmacy software with item codes already resolved, and dispensing status comes back so you know whether the patient actually collected the medicine. Lab orders go to MargLabz as a complete FHIR request and results return as structured values. If you use a different pharmacy system or lab, the same contracts apply.
Can I move my existing records across?
Yes — from paper, spreadsheets or another EMR. Migration maps your fields and legacy codes, runs a mandatory dry run with a downloadable error report, checks for duplicates before creating any, and needs a named sign-off before anything commits. Migrated records are permanently marked with their source, so you always know which history you wrote and which you inherited. Your old patient numbers are kept alongside the new ones.
What happens when the internet drops?
You keep working. The doctor app holds an encrypted, minimal cache of the day's patients and lets you capture vitals, notes and draft prescriptions offline. The front desk app keeps issuing tokens and checking patients in. Everything syncs on reconnect, conflicts are shown to you rather than merged silently, and a prescription is only finalised once it has been validated against the live record.
How does it handle telemedicine compliance?
Consent type and patient identity are captured before a session can begin, and your registration number is shown to the patient throughout. What you may prescribe resolves from the consultation mode and whether it is a first consult or follow-up, checked against the NMC drug lists — and you see those limits before the consult starts rather than at the point of being blocked. Records are retained for the period your clinic configures, with a three-year minimum.
Book a demo
See it against your own clinic's day.
Thirty minutes, in English or Hindi, run against the way you actually see patients — not a scripted tour. Bring your prescription pad and your worst Monday.